Blockbuster to favor Blu-ray HD discs over DVD format

Written by Endymion
Monday, 18 June 2007
Blockbuster Inc. will rent high-definition DVDs only in the Blu-ray format in 1,450 stores when it expands its high-def offerings next month, dealing a major blow to the rival HD DVD format. The move, being announced Monday, could be the first step in resolving a format war that has kept confused consumers from rushing to buy new DVD players until they can determine which format will dominate the market. Blockbuster has been renting both Blu-ray and HD DVD titles in 250 stores since late last year and found that consumers were choosing Blu-ray titles more than 70 percent of the time. "The consumers are sending us a message. I can't ignore what I'm seeing," Matthew Smith, senior vice president of merchandising at Blockbuster, told The Associated Press. Blockbuster will continue to rent HD DVD titles in the original 250 locations and online, the Dallas-based company said. Full story Here Set as favorite Bookmark Email This Hits: 397 Trackback(0) TrackBack URI for this entry Comments (0) Subscribe to this comment's feed Write comment You must be logged in to a comment. Please register if you do not have an account yet.
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